How to Find a Profitable Niche
December 10, 2009 | Niche Research, Product Creation, Questionable Content
Every new marketer want to know how to find a profitable niche. Now, there are the obvious (and often overpopulated) niches such as Weight Loss and Work at Home niches. But how can you go about finding a niche that may have a lower amount of competition, or at least enough space that you can offer something to the buyers in that market?
Once you have the basics down, I think you will find that finding new niches can be quite easy and even fun. And the basics themselves are quite simple.
Brainstorming
The first step in finding new niches is brainstorming. You can do this in a number of ways. You can get great ideas from looking up “forum” or “forums” in google, browsing through magazines, and drawing from past experience. Once you get the juices flowing you will find that pretty much every topic is a niche in and of itself. Write all of your ideas down and we’ll move on to the next step.
Researching Profitability
Next you will want to take all of your ideas and plug them or any related terms into a keyword tool such as Google Adwords Keyword Tool. You should look for your topic or related keywords to return about 2,000 searches a month before we consider it profitable and worth out time. This figure is just a suggestion, though. Some niches could be smaller and still highly profitable. But beginners should be cautious taking on a niche that they are unsure would fit this description. Be safe and go with something that gets at least 2,000 searches a month.
You can also run your topic and related terms through Google Trends. This will give you an idea of whether the niche is an evergreen niche, whether it is going in or out of style, or if it is perhaps seasonal.
Determining the Market
Next you will want to determine what and if this niche is marketable. You will want to look around online for both physical products and digital products that your niche are probably buying. You can look in several places for products including clickbank.com, paydotcom.com, amazon.com, etc. Look for things like affiliate programs, ebooks, other digital products and services, books on amazon, and other physical products. If there is a market for your niche, you can be sure that it is profitable.
This isn’t the end all to niche research. You will also want to learn as much about your niche as possible. Browse forums, blogs, and websites to learn about the questions your niche is asking, and information and services that they want or are in need of.
To Your Success,
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